Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.
"Working with Optism and Mobinil enabled our adiPower(r) Predator campaign to have more impact. The use of MMS to reach a targeted audience allowed us to engage customers in a two-way conversation. We achieved an impressive 28% response rate and enriched our understanding of our customers." Bugra Hatipoglu, Marketing Manager, adidas Sporting Goods Ltd. Egypt.