Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%

Offerum Campaign

GOALS
• Efficiently reach mobile users
• Simplify management of multiple campaigns
APPROACH
• Upgraded to AdWords enhanced campaigns
• Employed bid adjustments to target users by device and time
• Used mobile preferred ads
RESULTS
• Mobile click-through rate grew by 19%
• Leads from mobile increased 74%
• Sales from mobile apps and mobile site are up 85%
 
“The upgrade to enhanced campaigns has positively surprised us. The result has been a significant increase in conversions from mobile devices, helping us to leverage the natural growth of this channel.”
— Manu Arianoff, Marketing Manager, Offerum