Google: More than 18% of all its unique users interact with Audi’s rich media ad

Audi A3 Sportback Pages

GOALS
• Stimulate deep brand engagement with new Audi A3 Sportback
• Reinforce Audi’s slogan,“Vorsprung durch Technik”
APPROACH
• Created HTML5 rich media ad for tablets in DoubleClick Studio
• Designed an experience allowing users to actively engage with the ad
• Ran this reservation campaign on the Google App Network
• Tracked using DoubleClick tools for maximum campaign insights
RESULTS
• Ad achieved unique user interaction rate of 18%
• Cost per unique user interaction came to $0.07
• On average, users spent about 30 seconds within the ad
• Campaign drove more than 13,000 incremental video views on Audi Denmark’s YouTube channel

“Being ‘Vorsprung durch Technik’, we want to place Audi at the forefront of digital marketing, and we feel that this rich media ad for tablets achieves this.”
– Christine Jelved, CMO, Audi Denmark