Google: MAG Interactive builds and scales a thriving app business

MAG App

GOALS
• Build an engaging and competitive multiplayer game
• Grow a significant user base across multiple countries
• Monetise game to enable users to play for free
• Drive sales of paid version among engaged fans
SOLUTION
• Build Ruzzle for both Android and iOS
• Scale backend with Google App Engine
• Use Google AdMob for worldwide monetisation
• Sell premium Android version through Google Play
RESULTS
• Grew user base to over 5M
• Experienced “no scalability issues at all” with App Engine
• Filled all ad spaces to provide a solid revenue stream
• Reached top five ranking in multiple countries since launch
 
“Our rapid growth to 5M Ruzzle players in less than six months required a highly scalable server solution. Google App Engine transformed this huge challenge into a picnic.”
— Roger Skagerwall, CEO, MAG Interactive