Google: Dubai resort’s mobile site encourages customers to interact with its business – and its dolphins

Atlantis Mobile Site

GOALS
• Replicate desktop site as closely as possible
• Facilitate multi-platform access
APPROACH
• Created mobile site using a transcoding solution
• Used Google Mobile Ads and app to drive site traffic
RESULTS
• Mobile site now attracts 22% of total visits
• Cost-effective mobile CPCs: 43% less on mobile
 
“It’s important for the brand to be seen on mobile as this is the future for the web.”
“Mobile provides a reliable, complete solution for our brands, giving visitors access to our product and services while on the go.”
— Euan Mitchell, Director of Online Marketing.