Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

GOALS
• Raise awareness of upcoming launch of brand-new game Dishonored
• Stimulate excitement through different touch points to coincide with trailer release
APPROACH
• Employed new Branded Video mobile ad format
• Used just two assets in creation of ad
• Ran ad on AdMob’s network of apps over 12 days
RESULTS
• Produced 13% user interaction with the ad unit
• Raised awareness among target gaming audience
• Total in-ad video view time was 93,555 minutes

“This is a high-impact format which can generate a high volume of views in a short space of time.”
— Russell Ball, Senior Account Manager, Target Media

bethsoft.com
www.google.com/think/products/mobile-ads.html