In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
- Mobile campaign: 3 weeks, 2 languages, 6 countries
- Over 15 million impressions on Google Display Network, 100,000 pageviews
- 10% interaction rate, average dwell time of 70 seconds
- A third of the costs of setting up your own mobile website
“We were pleasantly surprised and extremely satisfied with the campaign's high interaction rate and long dwell time.”
– Norman Grüger, Senior Marketing Consultant Online, Fujitsu Technology Solutions GmbH