Epom: 4shared case study

 

GOAL

Transfer 4shared to the new advertising cross- platform in order to increase a revenue in all fields, for all countries and sources of revenue.

SOLUTION

Epom offered an effective and easy migration plan, organised trainings and did a part of migration job to speed up the process. At first, 4shared tried Epom on a small amount of traffic to check the results, then it switched to a full-speed for all the mediums.  

RESULTS  

Total revenue growth 35%

Total eCPM growth 20-25%

Display ad serving: eCPM growth 15%, revenue growth 18%, stopped 20% impressions lost

Mobile Web: eCPM growth 17-19% and 42% revenue growth

Mobile Apps: Mobile Apps Revenue boost up to 95% for Android apps, and 150% for iOS apps

Video Ad Serving: Epom enabled effective video content monetization which was not possible before

Epom Market: Fill rate reached 95% with eCPM growth for countries with poor monetization potential up to 13-18% 

50% savings on ad serving costs

Time spent on migration: 2 days + extensive training from Epom Support Team

40 % manual work was decreased for 4shared adopts managers after implementation of eCPM, CTR and CPA optimization

51 new ad campaigns were rolled over the last 3 months