Disney Shows Singapore Fans How to Uncover the Pirate's Hidden Treasure on Mobile

DISNEY SHOWS SINGAPORE FANS HOW TO UNCOVER
THE PIRATE’S HIDDEN TREASURE ON MOBILE

Vdopia Case Study: Pirates of the Caribbean, on Stranger Tides


CAMPAIGN OBJECTIVES

  • To promote movie sales by creating and engaging mobile campaign using the video and social media
  • To encourage users to watch the full trailer

TARGETING

  • Vdopia’s advanced channel  targeting capabilities allowed  Disney to reach their market by specific audience, location, content, and device

THE EXPERIENCE

  • The 15-sec Pre-app video plays
  • A Viper Ad takes over the screen.
    o    Users are instructed to wipe the mobile screen with their fingers
  • Talk2Me Social Ad takes over
    o    Users can choose to further engage with social  media  and other interactive buttons
Ads by:

RESULTS

  • Click Through Rate – CTR of 4.51%  (far above industry average)
  • Average view time of the 15sec Pre-app video was 7.2 seconds (nearly 50% of the video)
  • Over 50% of users watched the full trailer
  • Another 46% of users interacted and shared on FB, Twitter, and visited  the POTC site

QUOTE
“In movie marketing we’re always on the look-out for innovative ways to best entice and solicit interaction with our target audience. Being in entertainment, we prefer use of media that delivers a sample of the captivating rich experience that only cinema can give. Vdopia clearly offered this and happily the results corroborated our choice.”

  • Maan Villareal, Marketing Director of Walt Disney Studios, Singapore

ABOUT VDOPIA

  • Vdopia Inc. is one of the largest video ad network in the world
  • Vdopia runs creative videos and rich media on both Online and Mobile
  • Present in the US, India, Middle East, Singapore, Indonesia, Philippines, and Malaysia
  • To know more, visit: www.vdopia.com and mobile.vdopia.com