Our Executive Team


Greg Stuart, Chief Executive Officer

Greg Stuart is the global CEO of the Mobile Marketing Association overseeing all aspects of the organizations operations and growth. He is a recognized leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006, alongside Chad Hurley and Jay-Z.

He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He grew the IAB’s revenues with a CAGR of 37% (overall +500%) while leading the industry from $6 billion to $17 billion in ad spending. The IAB customers included AOL, CNET, Google, Disney, NBD, Yahoo! & 400 others. Read More »


Sheryl Daija, Chief Strategy Officer and General Manager, Global Events

A proven leader, Sheryl Daija has developed and executed successful business, media and marketing strategies in the digital, technology and consumer products industries. In her role at the MMA she is focused on strategic programs that will help drive the industry forward and has oversight on MMA’s global events.

Sheryl took a break from the media world and founded a non-profit organization called the Power of Peace focused on social activism around the world. The organization is still active and is currently committed to bringing clean water to the some of the worst parts of Ethiopia.

Prior to this she was SVP/General Manager of the Interactive Advertising Bureau, and was at the forefront of innovation and development across all platforms of the Interactive media industry. Read more »


Michael Weis, Senior Vice President, Global Finance & Administration

Michael Weis is an accomplished non-profit association finance executive. He has built a successful career on instituting financial discipline with a strong track record of financial results & performance.

Most recently, he was the CFO and Deputy Executive Director of ASME (Amer. Society of Mechanical Engineers), a $100 million non-profit professional association highly regarded for its codes & standards and technical publications including digital media. In addition to being the head of Finance, he also led the operations areas including Facilities, Information Technology, Publishing & Digital Media, and Conferences/Events. During his tenure at ASME, revenues and operating reserves grew an estimated 60% and 50%, respectively, over a seven year period. Mike was a member of the Board of Governors as the Assistant Treasurer and was the liaison to both the Finance & Investment and Audit Committees.
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Fabiano Desti Lobo, Managing Director, LATAM

Fabiano Destri Lobo is the Managing Director of the MMA in Latin America and a born entrepreneur with over 15 years experience in multi-cultural planning, development and deployment of innovative technology in the telecom and digital marketing segments in the region. For the past 7 years he has been engaged in the mobile segment helping grow and shape the ecosystem in Latin America. He is passionate about mobility and holds an international track record in transforming ideas and startups into successful business ventures. He is a mentor in Brazilian accelerator “Start You Up” and an angel investor in several start ups in Brazil. His role in the MMA is to oversee the Latin American membership, research, strategic initiatives, events and educational program. Read more »


Rohit Dadwal, Managing Director, Asia Pacific Limited

Rohit Dadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. Rohit oversees the MMA’s activities in Asia Pacific, managing the operations out of its regional headquarters in Singapore. Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry. Read more »


Chris Babayode, Managing Director, EMEA

Chris Babayode is the Managing Director of the MMA in EMEA, where he will continue the MMA’s thought leadership campaign within the region and increase advertiser and agency awareness of the potential of the mobile channel. Chris has over 30 years experience in advertising, media and publishing, including the last 15 years within the internet and digital sector, covering both a start up dot.com and a Plc. He has built teams from scratch and managed functional teams covering sales, business development, operations, marketing, product development, analytics and customer engagement. He is experienced in growing organisations through transformation and change. Read more »